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Before acquiring the concessions of the four station that were to form the SBT, Grupo Silvio Santos had since 1976 the concession of Rio de Janeiro's channel 11, known as TVS, which was a fundamental step to give life to SBT.

During that year (in response to the high popularity of Rede Globo's Xou da Xuxa on weekdays), SBT began increasing its child-oriented programming with programs such as Oradukapeta, Show Maravilha and the Do Re Mi series.The Matos decision also gave the network the Sumare studios of Tupi for drama production.By the time of the 1981 launch SBT had 18 affiliate channels nationwide.Nearly all SBT kids' programs had female presenters (different from the format of Xou da Xuxa), because Oradukapeta was hosted by Sergio Mallandro (also a Show de Calorous judge).The network also launched its slogan "Quem procura, acha aqui", modeled on NBC's three-year "Be There" campaign project from 1983–1985.

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